Tuesday Cellar Co.
Tuesday Cellar Co. brings wine collecting to people who don't have the space, knowledge or desire for a traditional wine cellar.
About the Project
Wine collecting is often perceived as exclusive and intimidating. The goal was to create a brand and digital experience that felt approachable, social and fun while maintaining credibility.
Breaking Industry Conventions
The visual identity intentionally moves away from traditional wine branding.
Bold colour, playful typography and approachable language help create a more inclusive experience.
Building a Community
The product isn't simply about storing wine.
It's about creating a culture around discovery, collecting and sharing experiences with friends.
The experience was designed to reinforce this sense of participation and belonging.
A Distinctive Visual System
The brand system combines:
Bold colour palettes
Custom iconography
Playful storytelling
Flexible digital components
The result is a recognisable identity that stands apart from competitors.
Designed for Growth
The identity and website were built to support future product expansion, community features and digital experiences.
